IBM AI Academy
How can a design language enhance human-centered storytelling for AI learning?
Identity
Art Direction
Motion
Content
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Featured Projects
NASA JPL: Grace-FO and Psyche
Mapping new frontiers through science- and story-led craft.
Data Visualisation
Technology
Art Direction
New York Climate Week: Nike Move to Zero
How can a brand’s trajectory build a foundation for impactful and lasting progress?
Climate
Social Impact
Art Direction
Nike Gallery: Your Move
How can we turn impact reports into stories that matter to Gen-Z?
Impact Strategy
Digital
Social Impact
Second Sea
How can data-led storytelling galvanise action on future climate impacts?
Climate
Digital
Art Direction
Addium
How can an agri-tech company grow a better future for people and the planet?
Identity
Art Direction
Brand Strategy
IBM AI Academy
We partnered with IBM to build IBM Academy's distinctive identity
New Work
Jo Roca named Jury President at the 2025 D&AD Awards
Our Creative Venture Partner will be the Jury President for the New Brand Identity category
Awards
Accept & Proceed joins Antikythera’s global network of collaborators
We're partnering with the planetary computation think tank of the Berggruen Institute
New Work
A&P at POV Budapest
A Portfolio Review for emerging graphic designers with A&P designers Charley Ray and Isobel Guy
Events
Jo Roca to speak at RGD Design Thinkers 2024
Unpacking participatory design processes and equitable community engagement
Events
A&P in conversation with The Drum
Sally Oldfield and Jo Roca discuss the rationale behind expanding into the US
Events
Endless Vital Activity
Explore our catalogue of collaborations below.
Discussin Reinvention
Endless Vital Activity with Ren Rigby
S4 E6Special
Ren Rigby, formerly known as Mike Rigby, is a multidisciplinary designer, educator and activist based in New York City. As founder and chief Design Officer of design and innovation company Proto, Ren is dedicated to advancing people.
During this conversation, Ren and David journey through the nuances of reinvention, change, transition, and falling in and out of love with design.
Follow along on @endless_vital_activity / @acceptandproceeed
Discussing Myth
Endless Vital Activity with John Higgs
S4 E5Special
Writer, thinker, novelist, journalist and cultural historian John Higgs and David Johnston discuss magic and myth.
During this conversation, they explore the power of hidden narratives as lenses from which we can interrogate and make sense of the world.
Follow along on @endless_vital_activity and @acceptandproceeed
Healing Through Food
Endless Vital Activity with Anna Jones
S4 E4Special
Chef, bestselling writer and columnist Anna Jones talks to David Johnston about the overlaps between food, intuition, connection and healing.
"What I've always wanted to do is to encourage change through positive action and setting an example – not through rhetoric or lecturing." – Anna Jones
Follow along on @endless_vital_activity and @acceptandproceeed
Reimagining Consumerism
Endless Vital Activity with Daniel Flynn
S4 E3Special
Co-founder and MD of social enterprise Thankyou Daniel Flynn talks about disruptive marketing and the importance of reimagining consumerism.
Discussing the future of the creative industry
Milan Design Week Special with Helen Job
S4 E0Special
UNSAID – The conversations we’re not having | BYBORRE x Accept & Proceed
Listen to Borre Akkersdijk of BYBORRE and David Johnston of Accept & Proceed at Milan Design Week 2024, as they speak with Helen Job – future forecaster, brand strategist and Principal at Observatory Studio.
Helen talks about why provocation is important, why great design is communal and why you have to be inside the castle to break down the walls.
