Nike Gallery: Your Move

Nike asked us to help make their impact report succeed among Gen-Z – so we created a game that invites them to plot their own course towards a greener, fairer future.

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As we collaborated on the publication of their 2022 Impact Report, we proactively pitched ideas to Nike for activations that could strengthen their relationships with Gen-Z audiences. Those ideas resonated, and, keen to share their positive progress for people and planet with young people in 2022, they asked our help to make it happen. 

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Impact reports rarely reach the sustainability-minded, but greenwashing-averse, Gen-Z. Beyond communicating Nike’s progress on its commitment to moving the world forward through sport, we saw an opportunity to underline how every decision we make today changes the future. 

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Our strategy for ‘Your Move’ centred the Gen-Z mindset: a digital- and mobile-first game that enables players to explore and align around values, take action and share their experience. Rooted in the Nike Impact Report’s three pillars – People, Play and Planet – three Gen-Z characters allow players to explore how their choices create positive outcomes. 

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Our team worked in agile collaboration to create a narrative from the report’s facts. Long-standing client trust freed us to make nimble progress on coherent design, storytelling and interaction. 

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‘Your Move’ created further proof of Nike’s industry leadership position in impact reporting, and its success reaffirmed our role as trusted partners capable of challenging and expanding the possibilities in every brief.