New York Climate Week: Nike Move to Zero

How can a brand’s trajectory build a foundation for impactful and lasting progress?

Climate

Social Impact

Art Direction

Sport has the unique power to build bridges and bring people together.

Nike’s commitment to moving the world forward through sport and legacy in sustainability initiatives prompted them to connect the dots between their innovative journey and one of the most prominent events in the impact calendar, Climate Week NYC.

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Nike sought us out to create a captivating experience, ‘Protect the future of sport’, that would position their leadership in sustainability by showcasing how past commitments are a strong foundation for lasting future progress. From experience concept and visitor journey to physical designs components and a cohesive graphic language, we partnered with next-gen experience, strategy and design agency YourStudio to bring an engaging timeline to life – filled with interactive moments highlighting Nike’s innovations, re-energising and showcasing the scale, breadth and nuances of past collaborative initiatives.

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Members, industry representatives and everyday athletes gathered at Nike’s New York HQ to experience 30+ years of sustainability and innovation and engage in a curated programme of experiences, with a focus on recycling and reusing. Attendees were able to purchase recycled garments at a Refurbished Marketplace and learn more about Nike Grind and Trash Labs, through initiatives designed to encourage positive change and drive awareness towards climate action.

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Nike’s team also facilitated sessions and moderated inspiring conversations with athletes, whose insights and POV on the effects of climate change encouraged visitors to reflect on the role we can all play in protecting the future of sport.