Nike Vapor

Developing a celestial identity for Nike Golf

Nike Vapor

Developing a celestial identity for Nike Golf

We generated an identity system, the core of which was layered with symbolism. 

Taking inspiration from meteors entering the atmosphere, we developed a tri-blade patterning system that represents each of Nike Golf's new key product innovations; speed, distance, and accuracy.


Club Detail
driver
Rory
Widmanstätten
tri-blade

Widmanstätten Pattern

Widmanstätten patterns, the natural crystal configuration found within meteorites formed the basis of our Vapor patterning.
iron
Wood detail
oven 1
oven 2
iron back