Re-energising a brand with beautiful data
We created a bold graphic statement for luxury cycling brand Rapha’s ProTeam Collection to commemorate the signing of Peter Kennaugh to the Sky cycling team. On closer inspection, the dynamic pattern revealed itself to be a stunning data visualisation of Kennaugh’s recent performance in all 21 stages of the Grand Tour.
Visually striking and imbued with meaning, the pattern marked a complete sea change for how Rapha use pattern and fabric to connect with their customers and helped achieve new cut-through in the crowded sportswear market. This collection sold out each season.