Huawei

A new benchmark for smartphone packaging

Huawei

A new benchmark for smartphone packaging

Our packaging for Huawei's new flagship smartphone, the P10, echoes the cutting-edge style and craftsmanship of the handset inside and creates an epic first encounter for consumers. We created a sleek and smooth box with 'gull wing’ doors that open to reveal the hero handset, neatly concealing additional layers of packaging below, while carefully considered paper stocks and spot varnishes create a sense of premiumness. 

The design sets a new benchmark for the growing trend of dramatic ‘unboxing videos’ online while being economical and efficient to produce in large quantities. 
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