Endless Vital Activity with Seetal Solanki

Broadening the definition of ‘materials’

Endless Vital Activity with Seetal Solanki

Broadening the definition of ‘materials’

“A crisis such as the one that we're in right now has given brands a bit of a wakeup call to make products that are about survival and not necessarily consumption in the same way.”

In this episode, David Johnston meets with Seetal Solanki, founder of materials research design studio Ma-tt-er and author of ‘Why Materials Matter’.

Seetal discusses the importance of broadening the definition of ‘materials’, brands using the pandemic to pivot and how you can challenge yourself to change your perspective within a capitalist society.