Converse

Capturing the evolution of a design icon

Converse

Capturing the evolution of a design icon

Converse challenged us to create heat around the latest addition to the Chuck Taylor All Star family, marking a century of the iconic footwear’s evolution in the process. We designed a simple, smart delivery package for key media and influencers to showcase the four shoes in the range and artfully tell the story of how they've evolved over time.

Meanwhile in store we created an ‘evolution sidewalk’ with impressions of the soles of each shoe set in concrete, a symbol of the enduring influence the Chuck Taylor All Star range has had on a century of style, design and popular culture.
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