Our billboard for ‘The Warehouse Project’ energises East London’s Broadway Market

Introducing Destination Manchester — The Warehouse Project’s 2023 seasonal campaign

In a sea of closing music venues, The Warehouse Project is a beacon for eager ravers. Long-lived and much loved, this bold event deserved an equally bold design system — so we created one to point the way to this Manchester-based institution.

The campaign references maps, arrows and directional elements, linking the notion of travel with the venue’s rich history as a train depot. 

The campaign also included an arresting billboard in East London’s Broadway Market — a large arrow pointing to Manchester and inviting viewers to take the trip. But journeys are all about change, so halfway through its 2-week tenancy the billboard morphed to unveil a giant map of England, visually connecting London and Manchester, the capital's eager community of live music listeners with the WHP 2023 Season of gigs and events.