IBM AI Academy

While AI tools for everything from customer service to HR hit the market, business leaders are asking one question — how can my organisation make the most of this new technology? IBM AI Academy was built to expand tech literacy but the platform needed evolving. So IBM partnered with us to build a distinctive identity that drove engagement and expanded the brand's potential.

Our designs, illustrations, animations and final toolkit were inspired by three core principles — Human-centred education, the multi-dimensional nature of AI and the value created when complex concepts become simple ideas. Together these elements help empower C suite leaders to become value creators.