“Art of Victory” exhibition at Centre Pompidou

Nike opened its “Art of Victory” exhibition at the Centre Pompidou on July 24, celebrating the unending journey of Nike Air innovation at the site that inspired the radical design of the Air Max 1 nearly 40 years ago.

Consisting of exhibition graphics and printed materials, we partnered with Nike on showcasing the process of A.I.R - Athlete Imagined Revolution. The A.I.R project involved 13 athletes across running, football, basketball and tennis who had to make Nike Air the center of their vision. The result: a breathtaking collection of 13 radical footwear concepts that showcase the next frontier of Air and its unlimited possibilities.

The Art of Victory also features a timeline of historic timeline of Nike Air technology, showcasing rare and authentic footwear from The Department of Nike Archives (DNA).

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